Business News

Facebook to reduce clickbait headlines in news feeds

Facebook said it plans to change its news feed algorithm to reduce “clickbait” news and give its 1.71 billion users “more of the stories they want to see.”

The company said users will see fewer stories in their news feeds with sensationalized headlines intended to draw visitors, such as “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” and “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe.” Users will see fewer misleading and spammy headlines and more “authentic stories,” the company said.

“One of our news feed values is to have authentic communication on our platform. People have told us they like seeing authentic stories the most,” the company said. “That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in news feed.”

The company said it is updating its news feed by using a system that identifies commonly used clickbait phrases into two categories: headlines that withhold information required to understand the intent of the story and headlines that mislead or exaggerate the content. Links from pages or domains that continually post such headlines will appear lower in news feeds.